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A passionate reader, writer, and explorer of all things creative, I’ve always been fascinated by how words can shape perceptions, spark emotions, and tell stories that stay with us. With a love for history and an artistic soul (you’ll often find me practicing Kathak!), I dive into the world of branding not just as a trend-watcher, but as a storyteller.
Brand Compass is my space to explore the narratives behind iconic labels, decode what makes a brand human, and guide readers through the emotional power of storytelling in the branding world.
Here, I share writing that informs, inspires, and maybe even makes you pause and wonder because every brand has a story. Let’s discover them, one blog at a time.
Brand Compass is your go-to space for discovering the stories behind the brands you love (and those you’re about to).
Blending creativity with insight, it decode how branding, culture, and storytelling come together to shape what we buy, wear, and remember.
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